I was (the skateboard) in this commercial in January 2007. It was very exciting for me to be a character in a stop motion video. I created many stop mation videos throughout my childhood.
The commercial was directed by PES who has done a number of amazing stop motion animations. He used a Canon 20D and a variety of lenses. The skateboarder is Luke Johnson who was quite a rockstar and kept me entertained for the 4 days of shooting.